LIBERTY magazine march 31, 1945

the world's greatest diamond robbery and have the women in France been changed by war?

€ 5,00

Liberty Magazine was founded in 1924 by cousins Colonel Robert Rutherford McCormick and Captain Joseph Medill Patterson, owners and editors of the Chicago Tribune and New York Daily News respectively. In 1924, the owners held a nationwide contest to name the magazine offering $20,000 dollars ($300,000 in current dollar terms) to the winning entry. Among tens of thousands of entries, Charles L. Well won with his title Liberty "A Weekly for Everybody."

The publication was constantly losing money under the family duo, though achieving high circulation. It is believed to have lost McCormick and Patterson as much as $12 million over the course of their ownership, and as a result, it was sold to Bernarr McFadden in 1931.

Under McFadden's early leadership, the magazine was a strong proponent of Franklin D. Roosevelt, and an article proclaiming him to be physically fit to hold office may have held substantial sway in the outcome of the election. McFadden led the magazine to considerable success, until it was discovered in 1941 that he had been falsifying circulation reports by as many as 20,000 copies to increase advertising revenue. John Cuneo and Kimberly-Clark Paper company took over for McFadden in 1941 and righted the indiscretions, but ad revenues never recovered.

Following the lead of The Saturday Evening Post, in 1942 Liberty increased its price from five to ten cents, resulting in a drop in sales, down to 1.4 million, and advertising dollars. In 1944, the magazine was passed on to Paul Hunter, and until its final publication in 1950, a number of different owners would try to revive its former popularity, to no avail

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